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Opportunities in Earth Observation Satellite Services:

Lessons of the Past for the Future

Lessons of the Past for the Futur

Industry Symposium

49th Scientific & Technical Subcommittee COPUOS

OSSA,Vienna, February 13, 2012

The value chain in commercial satellite Earth observation

The space industry: 30 companies competing worldwide on
accessible markets. EOsat increasingly capable thanks to technology
effort at bus and instrument levels

Satellite operators procure satellites (and launches) to produce
optical and radar imagery available for sale: < 10 companies
market principally HR EO data directly to end-users and/or
through resellers

Over 300 service providers of different capabilities add
value to the data incorporated in sector-specific geospatial
information systems (maritime, geodesy, agriculture, ..).
Industry fragmented by geography and specialty

< 10 companies worldwide manufacture ground equipment
for data reception and pre-processing

Satellite & Launch *

Terminal

manufacturers

1.3

1.9

0.5

Commercial EO

satellite operators

Value added

service

providers

EO is commercial mostly for data sales driven by governement needs (defense & security) for HR
imagery. Upstream & downstream also dominated by government demand

Service market at 1.5 time the data market (x 7.5 in comsat but not the same economic logic)

*excluding government-funded satellites

Satellite role for geo-information based decision-making

Defense &

Security

Environment

monitoring

Energy

Natural

resources

monitoring

Maritime

Disaster

management

Location-

based

services

Optical
data
needs

HR data

Instruments diversity

for atmospheric

study, land-sea

interact, ozone…

HR (infrastructure,

logistics) & MR

(geological maps)

MR (20-30m) in IR

for wide agriculture;

HR in precision agri.

& forest

MR/LR for

algae.

Fisheries &

costal zones

HR for logistics

and crisis

mapping

HR high

accuracy

Radar
data
needs

HR data with

night imaging

and no cloud

Ocean currents

model, tidal info from

HR/MR (offshore

seepage) + optical

for geology maps.

InSAR for

subsidence

Surface

texture/water

content for land

(geology,

agriculture)

HR/MR for sea

ice. HR for ship

track, transport

HR in flood

mapping

Few

needs

Revisit
needs

Max. for 1m is 1

day

Depend on scope of

the study, incl. real

time meteo, archive &

continuity

Recent & NRT.

Archive good for

geological map

Low for monitoring

(agriculture, forest)

Low for ship

track

HR for

responsiveness

(before & after

mapping)

Recent

archive for

most of

needs

Data
sources

Proprietary

systems +

HR commercial

Scientific + low cost

Low cost MR/HR

+ HR commercial

Low cost MR + HR

Low cost MR

+ HR

commercial

HR commercial

+ Charter on

Space

commercial

• $

1.3 billion after 10 years of data sales, the result of more capable satellites, better ground systems & networks

and more users’ education & incentive

• Defense & Security dominates in data sale (66%) while enterprise applications (6 domains for civilian
governments, including research, and the private sector) larger in data volume
• Satellites become more specialized for both science/research & operational purposes (maritime,
oceanography,...)

200

400

600

800

1,000

1,200

1,400

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

ill

New generation of HR

optical & radar systems

OPTICAL

RADAR

Growth in commercial EO data sales

1rst HR commercial
optical systems

•

Operators consolidation in the US and in Europe in 2006 and 2010 and new data producers

•

Strong sale growth in the past 4 years driven by government demand, especially the US

•

Growth supported by a growing supply of HR optical and radar imagery

•

Growing number of companies looking to tap into the commercial data market

Consolidation in

the US

1,000

2,000

3,000

4,000

5,000

6,000

7,000

2001

2003

2005

2007

2009

2011

2013

2015

2017

2019

All types of missions considered (excepted blacklisted), the number of EOSat should double in the
decade at 300 units

Over 2/3 of future EOSat demand will remain concentrated in the top 6 space powers (USA, Russia,
Europe, China, Japan, and India)

Still about 100 satellites of different capabilities in countries with no space industry, opening export
opportunities for satellite manufacturers and instrument suppliers

Future EOSat demand continues to be dominated by governments that represent 90% of the
expected industry revenues of $50 billion over the decade

EOSat demand dynamics by client

$ in millions at satellite launch date

Military (°)

Commercial (*)

Government (*)

# of satellites

2001-2010

2011-2020

Commercial *

Government*

195

Military°

Total

150

305

(*) including multiple satellite constellations
(°) excluding blacklisted satellites

Thailand

Chile

UAE

Algeria

Vietnam

Nigeria

Kazakstan

Turkey

Satellite
in-orbit

Theos

SSOT

Dubaisat

Alsat-2a

NigeriaSat-2
NigeriaSat-X

Satellite
TBL

Alsat-2b

VNREDSat-1a

VNREDSat-1b

HRES

MRES

Göktürk-1

Client

GISTDA

Chilean AF

EIAST

ASAL

NRSC

NASRDA

Kazcosmos

Turkish AF

• Emerging EOSat countries have the objective of acquiring satellite technical know-how domestically &
autonomous observation capability

• Satellites of newcomer countries are not equal in terms of performance as operational needs are not the
same: only one submetric to date (Gokturk)

• Imagery of national systems (e.g. India, China, Brazil) provided to other countries commercially or in-kind

Cosmo-SkyMed

Radarsat

TerraSAR/TanDEM-X

Financing

Government funded (Italy)

Government funded (Canada)

PPP with Astrium (Germany)

System

4 X-band satellites

1 C-band satellite

2 X-band satellites (in tandem)

Distributor

e-GEOS (Telespazio + ASI)

MDA Geospatial Service

Astrium Services

GSD

10m & 3m

• HR radar imagery recently available commercially from 2 European-financed systems to
complement pioneer Radarsat: allow applications development and demonstration of operational
systems

Different demand drivers for optical and radar observations

• The commercial provision of value-added services associated to EOsat data has

not experienced the same growth as data sales

• Outsourcing of value-added services by governments remain constrained by

operational conditions

• Service companies are cost sensitive, lower cost data solutions preferred where

available

• Accessibility to commercial data is an issue in case of preferred clients for the

data producers

• But the service sector is stimulated by the economic and policy changes

impacting the value chain

• Emergence of regional one stop geo-information solution providers

• Growth in low-cost/free operational data

• Mechanisms for services development such as GMES

• Service providers with better access to local markets

What’s next for value-added services

Satellite

content

Geo-information

processing &

interpretation sector

Contact:

Rachel Villain

Director Space

villain@euroconsult-ec.com

Adam Keith

Director EO

keith@euroconsult-na.com

Data source:

« Satellite-based Earth observation » report

2011 Edition (4th Edition)

Thank you